💡Matrix for prioritizing user research With you have limited time & budget, you need to decide how to priortize research activities. Jeanette Fuccella proposed a framework on how to focus a team’s research efforts based on situations. The key idea is that the team needs to prioritize research activities depending on the problem clarity & current risk. 1️⃣ Ship it & Measure phase (High problem clarity, Low risk) Happens when: Product team already has concrete hypotheses and c

💡How to define target audience “You are not your user” is one of the fundamental rules in product design. Quite often, teams create products without thinking about the actual people who will use them. This false consensus effect has a major negative impact on UX. But it’s possible to avoid that if you invest in creating personas. Personas are archetypes that describe the goals & behavior patterns of your target users. Persona creation step by step: 1️⃣ Market segmentation Ma

Laws of UX are a set of principles rooted in psychology and behavioral science that guide user experience and user interface design. Below are some of the key principles I frequently apply in my work: 🍎 Peak-end rule People judge an experience based on how they felt at its peak (most intense point) and at its end rather than the overall experience. How to apply: Ensure users have a positive final experience with your product, no matter if it's a conversion (smooth checkout p

💡 Dieter Rams’ 10 Principles of Good Design Dieter Rams, the legendary German industrial designer best known for his work with Braun, famously defined 10 principles of good design. These timeless ideas have deeply influenced the way designers think and create products today: 🍎 Good Design Is Innovative It must utilize new technologies and develop them in an innovative way. 🍎 Good Design Makes a Product Useful A product should satisfy certain criteria, not only functional b

💡UX Research Cheatsheet UX research is the process of understanding user behaviors, needs, and motivations. Moritz Bittner nicely summarised key research methods and techniques that apply to different phases of the product design process (https://lnkd.in/diDxCfDt) 1️⃣ Understand During this phase, the product team should gain an understanding of the target audience, their needs, and wants. The team should use research findings to define the problem they’ll be solving in desi

💡Design Process in the AI Era: Stingray Model The traditional Double Diamond framework has long guided innovation teams in problem-solving and solution development. However, in today’s fast-paced, AI-driven landscape, this framework should be updated to address the needs of the product design landscape. Geoff Gibbins proposed Stingray model (https://lnkd.in/d9Fzaz5D). Stingray model embraces AI and helps enhance innovation by integrating Generative AI throughout the process.

💡Design System Process Solid process can help streamline design system creation. Knapsack team shares a nice cheatsheet (https://lnkd.in/dV7zzpJb) that covers 3 stages of design system process — audit & research, strategy & planning and execution — and offer specific things you need to consider during each stage. 1️⃣ Audit & Research Focus: ✔ Understand the organization’s current design environment and challenges. ✔ Collect feedback and document findings to build a foundatio

💡Measuring UX using Google HEART HEART is a framework developed by Google for evaluating the user experience of a product. It provides a holistic view of the UX by considering both qualitative & quantitative metrics. HEART stands for ✔ Happiness: How satisfied users are with using your product. It can be measured through surveys and ratings (quantitative) and reviews and user interviews (qualitative). Tracking happiness is right when you analyze the general performance of yo

💡 Storyboard vs user story: when and how to use 🔴 Storyboard Storyboarding involves creating a sequence of illustrations that represent how users interact with a product. It’s like creating a comic strip that narrates the user’s journey, showing each step they take to achieve a goal. When to use: ✔ Early stages of product development: Storyboarding is ideal during the initial phases of project planning and design when you need to visualize the interaction with a product. ✔

Fluid and Fixed UI Grid The right grid type will help you shape how users experience your product across viewports and devices. Here’s a quick breakdown of each grid type, with practical examples to help you decide which to use and when: 🟡 Fluid Grid A grid that expands and contracts to fill the width of the screen or container. It adapts dynamically to different screen sizes. When to use: Use fluid grids when your UI needs to maximize horizontal space or adapt to a variety

💡Token Naming in Design System Creating a robust naming system for your design system tokens can be very challenging, and it’s always better not to do it from scratch, but rather analyze how the best design systems tackle this challenge. Adobe Spectrum can be a nice reference (https://lnkd.in/dG-6mY2e) Adobe uses a 3-part structure for coming up with token names: 1️⃣ Context 3️⃣ Common unit 2️⃣ Clarification This system is based on a human-friendly approach (narrative style)

💡SQUACK Design Critique Framework It’s nearly impossible to design a solid product in a vacuum — you always need feedback from others. Yet, giving and receiving feedback are often the most challenging parts of the design process. Without a clear framework, design review sessions can easily devolve into unproductive noise or, worse, feel like a lynching. SQUACK, proposed by UX coach Julie Jensen (https://lnkd.in/dCA8CTHc is a structured framework that helps provide constructi

💡 UI Border Width Cheatsheet Border is a subtle yet essential part of UI design. It is used to define structure and separation between individual sections and content elements. We typically rely on our gut feeling when choosing a border width, but having a nice visual reference can be very helpful, and the eBay team created one. The team proposes 3 border widths: 1️⃣ Subtle (0.5px)Subtle border width is reserved for transition between distinct sections (like a transition bet

-EN When Color Moves from Intuition to System Sanzo Wada, Color Combinations, and Conscious Design Liking a color is easy. Getting used to a color is easy too. What’s difficult is explaining why that color actually works. This is exactly where many design processes break down. Something “feels right,” but the reason it feels right remains unclear. Decisions are made intuitively, and the results are defended intuitively as well. It’s a romantic narrative—but not a sustainable

Introduction In the history of design, some products transcend their original function and become timeless icons. The Braun TG 60 tape recorder, featured in Design+Design issue 30, is one such example. More than a piece of audio equipment, the TG 60 represents the synthesis of engineering precision and aesthetic clarity — a philosophy championed by Dieter Rams and the Braun design team. But as we look back at these objects decades later, new questions arise: How do we preserv

I recently had the opportunity to attend the very first Inuru Developer Conference — OLEDCON, held in Berlin. The event brought together researchers, designers, and technology leaders who are not only pushing the boundaries of OLED technology but also redefining it as an emotional and experiential medium. I extend my heartfelt thanks to David Kusuma for the kind invitation, and to Marcin Ratajczak, Inuru’s founder and CEO, for the warm welcome. This event clearly demonstrated

EN Introduction The word aesthetics comes from the Greek ‘Aisthesis’, meaning sensation, perceptible perception, to perceive through the senses. The person who gave its name to the science called aesthetics is Alexander G. Baumgarten, a student of Chr. Wolff, and he wrote a book called ‘Aesthetica’. In this book (theory of liberal arts, theory of lower knowledge, thinking about beauty, and a science of a faculty similar to reason), aesthetics is the science of sensory knowled

TR Grekçe ‘Aisthesis’ den, duyum, duyulur algı, duyu ile algılamak anlamına gelir. Estetik denilen bilime adını veren Chr. Wolff’ un öğrencisi Alexander G. Baumgarter’dir ve’ Aesthetica’ adlı kitap yazmıştır. Bu kitapta (özgür sanatlar teorisi, aşağı bilgi teorisi, güzel üzerine düşünme ve akla benzer bir yeti bilimi)estetik; duyusal bilginin bilimidir. O halde estetik ile mantık arasında tam bir karşıolum vardır. Biri zihni bilginin yetkinliğine, öbürü duyulur bilginin yetki

Why Instagram is More Than Just a Photo-Sharing App With over a billion users and a presence in every corner of the world, Instagram has redefined social media, evolving from a simple photo-sharing platform into a powerful tool for both individuals and businesses. But what drives its success? In this analysis, we’ll uncover the strategic elements that keep Instagram at the forefront of the social media landscape. Quick Info on Instagram: Overview and Insights Product Visuals

In this article, I have tried to share my knowledge related to Design Thinking and Future Thinking in a simplified way for Students, Researchers, Strategists and Designers who want to implement these approaches in their work process. What is Future Thinking and Design Thinking? Future thinking is a future-centred approach to Long-term strategy — anchored in understanding the driving factors and context of different possible scenarios that could happen in future, creating futu