Industrial Design tips #1

💡 Dieter Rams’ 10 Principles of Good Design

Dieter Rams, the legendary German industrial designer best known for his work with Braun, famously defined 10 principles of good design. These timeless ideas have deeply influenced the way designers think and create products today:

🍎 Good Design Is Innovative

It must utilize new technologies and develop them in an innovative way.

🍎 Good Design Makes a Product Useful

A product should satisfy certain criteria, not only functional but also psychological and aesthetic.

🍎 Good Design Is Aesthetic

The aesthetic quality of a product is integral to its usefulness.

🍎 Good Design Makes a Product Understandable

It clarifies the product’s structure and the product’s function is self-explanatory.

🍎 Good Design Is Unobtrusive

Products fulfilling a purpose are like tools and should not dominate the user’s life or environment.

🍎 Good Design Is Honest

It does not make a product appear more innovative, powerful, or valuable than it really is.

🍎Good Design Is Long-lasting

It avoids being fashionable and therefore never appears antiquated.

🍎Good Design Is Thorough Down to the Last Detail

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.

🍎Good Design Is Environmentally Friendly

Design should make an important contribution to the preservation of the environment by conserving resources and minimizing physical and visual pollution.

🍎Good Design Is as Little Design as Possible

Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.

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