User Experience Design tips#9

💡UX Research Cheatsheet

UX research is the process of understanding user behaviors, needs, and motivations. Moritz Bittner nicely summarised key research methods and techniques that apply to different phases of the product design process (https://lnkd.in/diDxCfDt)

1️⃣ Understand

During this phase, the product team should gain an understanding of the target audience, their needs, and wants. The team should use research findings to define the problem they’ll be solving in design.

Techniques:

✔ User interviews: https://lnkd.in/dpbDzuwG

✔ Diary studies✔ Stakeholder interviews

✔ User stories: https://lnkd.in/dVF4UaVC

✔ Journey mapping: https://lnkd.in/dNzt3NxX

✔ Guerrilla testing: https://lnkd.in/dbSG3SSQ

2️⃣ Explore

During this phase, team explores a range of ideas to solve the problem and create a tangible representation of ideas.

Techniques:

✔ Brainstorming sessions

✔ Card sorting: https://lnkd.in/dE7dQtDP

✔ Wireframing and prototyping: https://lnkd.in/dYVxT87U

3️⃣ Test

Validate design ideas by testing them with real users.

Techniques:

✔ Usability testing: https://lnkd.in/dZERHuMh

✔ Accessibility evaluation: https://lnkd.in/dRfM_tKM

4️⃣ Monitor

Release product to market and collect feedback from your target audience.

Techniques:

✔ Beta testing

✔ A/B testing: https://lnkd.in/dgTfc2En

✔ Customer survey feedback

✔ Analytics review

✔ Surveys